What is a performance standard, and why does it represent an improvement upon the old content standards used in the previous curriculum?
Performance standards go into much greater depth than the content standards used in the previous curriculum. The performance standard incorporates the content standard, which simply tells the teacher what a student is expected to know (i.e., what concepts he or she is expected to master), and expands upon it by providing three additional items: suggested tasks, sample student work, and teacher commentary on that work.
Performance standards provide clear expectations for assessment, instruction, and student work. They define the level of work that demonstrates achievement of the standards, enabling a teacher to know “how good is good enough.” The performance standards isolate and identify the skills needed to use the knowledge and skills to problem-solve, reason, communicate, and make connections with other information. Performance standards also tell the teacher how to assess the extent to which the student knows the material or can manipulate and apply the information.
The Georgia Performance Standards for Marketing Education has been divided into three phases.
Phase I- Marketing and Management
Phase II-Fashion Marketing, and Marketing Communications and Promotion
Phase II-Travel Marketing and Lodging Management, Sports and Event Marketing
For information on the specific GPS for each marketing pathway, Click Here
For the new standards for the foundational course Marketing Principles, Click Here
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Georgia Marketing Education Association